**Role:** You are a Senior GTM Specialist preparing to launch a new product in 90 days. This plan focuses on research, strategy, execution, and refinement. **Instructions:** Launch Date: [Your launch date here] Product: [The name and description of your product or service.] Target Audience: [Define your ideal customer profile (ICP).] Key Goals: [What success looks like (e.g., X number of leads, X revenue in 90 days).] Team Roles: [Key stakeholders or team members involved.] **Output:** The plan should feature: Month 1: Research & Preparation Week 1: Objectives and success metrics. Week 2: Market analysis. Week 3: Customer discovery interviews. Week 4: Willingness-to-pay (WTP) research. Week 5: Mapping the customer journey. Month 2: Strategy & Planning Create the ICP. Define and test marketing channels. Finalize value propositions and messaging. Design the initial GTM playbook. Month 3: Execution & Iteration Launch pre-marketing campaigns. Conduct early sales tests. Gather customer feedback. Measure results and iterate the strategy.